Gale Business: DemographicsNow
One resource. One subscription. Infinite possibilities.
DemographicsNow is an online subscription resource that provides users with access to robust and highly detailed U.S. demographic data. It is ideal for gaining consumer and market insight when opening a business, finding an untapped audience for products/services, analyzing the shifts and needs of a given population, and so much more. Additionally, the power of DemographicsNow stands out with its reporting capability, which allows users to easily and rapidly produce a variety of compiled reports — standard and custom — that will help them make informed and accurate decisions.FEATURED REVIEW
"Users easily are able to access robust, detailed US demographic data and find new ways of looking at markets...The DemographicsNow database allows users to identify trends and take advantage of business opportunities. Summing Up: Recommended. Lower-level undergraduates and above; general readers."
- CHOICE
Look Inside
Target geographic locations.
Generate demographic reports (comparison, rank, or summary) to understand the characteristics and attitudes of consumers within your chosen geography.
Use People & Companies tab to locate competitors, potential partner businesses, or generate lists of households within your geography.
Use Maps feature to visualize data related to the active geography and draw custom geographies for further research.
Custom lists and reports can be easily printed, downloaded or emailed, as well as saved to a Google Drive or Microsoft OneDrive account.
Additional Details
subjects covered
- Business & Economics
- Demographics
Reviews & Testimonials
"This product may be best suited for site analysis, economic development, and researching disposable income. Libraries may purchase national- or state-level data."
"DemographicsNow is clean, intuitive layout should appeal to all users seeking demographic data. Although this resource is designed for entrepreneurs and business students, its name reflects its broad appeal and comprehensive nature."